![]() Remember, it is the consumer perception that drives his behavior and ultimately leads to buying decision.Īn important advantage of positive customer perception is that it leads to an increase in sales because the customers react favorably to the company and its products. It implements several steps to lure in its customers. The actual aim of a business entity is to boost its sales figures. ![]() Ensure that they feel valued after an interaction with you. Make sure that a customer leaves happy from your place because he or she will take this emotion back to his friends and family and tell about his experience to one and all. When you read reviews or comments about particular products services of a brand, your sub-conscious mind automatically takes a decision. Social media platforms – This is the age of technology where most people are on one or the other social media portal browsing to their heart’s content.Suppose you saw an advertisement about apparel and were impressed by the brand. Next day you met your friend who told you about the horrible experience he had at the brand outlet the other day. It can change customer perception at the drop of a hat. Influencers – We all are surrounded by several influencers that have a direct and indirect impact on your mindset.It takes important steps to create advertisements that can change your perception about a brand easily. Advertising – Promotional campaigns are an integral part of any organization.When a customer experiences a good service or purchases a great product, the quality of goods and services matter. Personal experience – Personal experience is one of the most important influencers that can easily have a direct impact on customer perception.A brand has to be a good all rounder and satisfy customers from all its touch points. Holistic marketing – A brand cannot be excellent if it has good sales staff but pathetic support staff.Marketing communications – How the brand communicates with the customers using the various media vehicles.Emotional connect – Superb brands know that emotional connection with the customer is critical to brand development.Consistency of performance – How has the brand performed in the past and how it is performing currently. ![]() In general, customer perception can be influence by a lot of factors. ![]()
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